The Corporation intends to develop value-added services. To achieve its goals, GIN is planning to hire new marketing personnel and invest in software technologies either directly or through partners. Management had targeted March 31, 2010 as a turning point but believes it will take at least a year before its strategy takes shape. The Corporation’s immediate objective is to gain market share for SMS traffic in Hong Kong. With its new operating system in place since March of last year, its competitive edge has improved considerably. The upgraded core system is able to handle substantially more SMS traffic having the capability to process different transmission standards used by mobile operators such as GSM¹ (the current most popular cellular phone standard), CDMA², PHS³ and fixed SMS transmission protocols.
Business Focus
Any Message, Anytime, Anywhere!
In 2008, the Company decided to carry out a series of business restructuring and system upgrades to improve business efficiency and system capability. The Company has outlined an aggressive business development plan to boost the business by strengthening the existing IOSMS business in Hong Kong and new mobile VAS business in China to ride on the 3G wave.
